Pay attention to shade namesĪ post shared by M♺♼ Cosmetics photo posted by on Most of my go-to foundation shades are one of the slightly deeper tones within the fair category. GTK verdict: I tend to sit in the 'fair' or 'light' family, with quite pale skin and blue eyes. If you are still unsure, perhaps ask a friend which category they think your skin sits under." It's usually the area of the face free from skin conditions and breakouts so gives you a good idea of your overall base. If you’re unsure, have a look at your jawline to help determine which category is more suited to your skin. Typically there are four types of broad categories for surface colours fair, light, medium and dark. ![]() Walker explains, "Your surface tone is the colour of your natural complexion. "Without knowledge of this, you are more likely to end up with a foundation that is too light or too dark." "Knowing your skin's surface tone is essential when it comes to choosing your foundation online," says makeup artist and beauty expert at, Hayley Walker. Personally, I'm neutral - I'm neither blue nor green. GTK verdict: The vein trick is one I always recommend to find your undertone - it's a handy hack that everyone can understand. "If you don’t easily identify in your own skin that you’re cooler or warmer, just stick to the neutral options and you should be fine - it’s one of those things you can either tell right away in yourself or it just won’t jump out at all." "Honestly, the undertone conversation is incredibly overwhelming for 99% of people (makeup artists included)," she admits. Neutral undertones don’t tend to skew either way," she explains. Warmer undertones tend to simply become a bit more golden in the sun. "Cool undertones tend to burn in the sun. Makeup artist and IT Cosmetics' brand ambassador Rose Gallagher shares there's another way to find out which undertone you are. With this in mind, we've consulted qualified beauty experts for their best foundation shade finder tips that'll help you find the one that perfectly matches your skin tone. Buying online is much better for those of us with small kids and busy lives, so understanding exactly how to buy the right shade online is key. We don’t all have time to head to the shops to test a couple of shades before committing to buying - and even if we do, with the kids in tow, the last thing they want to do is wait patiently while you swatch a selection of beiges on your hand. ![]() And to achieve this you've got to consider the formulas, finishes and shades available to help pinpoint the perfect product for you." "The ultimate goal when choosing a foundation is for it to look like an enhanced version of your own skin. From a colour mismatch that leaves you with a mask-like line on your neck, to a spot breakout or the foundation settling into fine lines," says makeup artist Joy Howieson. ![]() "When finding that holy grail foundation, many of us have encountered a few bumps along the road.
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